Digital & AI Transformation · Thought Leader & Advisor
Digital & AI transformation, built to ship.
Thought leader and advisor on digital and AI transformation. I help global enterprises turn AI ambition into shipped products, modern platforms, and high-performing organisations — with a focus on responsible AI at consumer scale. Twenty years across the US, Denmark, and China. Currently Head of Foundational Platforms at Pandora; previously Senior Director at the LEGO Group.
Denmark · US · Mainland China
Career highlights — the LEGO Group
What I do
From digital transformation to AI transformation.
Twenty years of international experience across the US, Denmark, and China — working with global brands including LEGO, Pandora, SOLAR, HP, Siemens, Sony, Pepsi, Starbucks, Google, Hyatt, and Bentley. My focus today is on the next wave of transformation: Data and traditional/generative AI as a core capability inside Nordic and EU enterprises, embedded in platforms, products, and ways of working.
- AI & digital transformation strategy for boards and executive teams — turning AI ambition into a sequenced, defensible plan that comply to the EU AI Act and survive the first real failure.
- Enterprise platform modernisation — multi-tenant platforms for identity, consent, AI-driven content moderation, UGC engagement, and analytics that power consumer experiences at global scale.
- AI-powered consumer products — mobile and web experiences with AI-driven user interface, enriched by multi-modal content outputs, designed to continously bring innovative experiences to consumers.
- Transformational leadership — building high-performing, cross-cultural engineering and product organisations across Denmark, Romania, and partner ecosystems.
Recent writing
Essays.
- № 01 Is the agent runtime harness a key enterprise platform capability?
I spent some time with dsh, the agent harness DeepSeek open-sourced last week. Two design choices convinced me the harness layer is becoming a platform capability enterprises should own: an owned harness, a swappable model layer, and committed infrastructure underneath.
- № 02 Open vs. closed is the wrong question
The Kimi K3 launch and the open letter that followed put real weight behind open models. But for enterprises, picking a side misses the point. The strategic question is which layers of the stack you commit to pay for, and where scarcity works in your favor.
- № 03 Now everyone's doing ontology. Almost nobody's doing the hard part.
The biggest data platforms are racing to put an ontology under their agents. The word has gone mainstream, but the work that makes it real hasn't. A field guide to the two layers, the semantic layer that enforces them, and why Phase 2 decides how far your agents travel.
- № 04 GEO isn't SEO: what 30 ChatGPT runs revealed about brand visibility
A controlled experiment (30 cold ChatGPT sessions, Danish IPs, one prompt) and what it taught me about optimizing for AI search. Spoiler: the SEO winners and the ChatGPT winners are two different lists.
Speaking & press
Keynotes, panels, executive briefings.
Available for keynotes, panels, and closed-door enterprise briefings across the Nordics, EU, and Mainland China on AI transformation, platform modernisation, digital product strategy, and the leadership shifts required for global incumbents to ship AI products customers love.