Writing
Essays.
Long-form arguments about AI and digital transformation inside real companies. Most of what I publish is downstream of live work at the LEGO Group and conversations with Nordic and global enterprise leaders.
- № 01 What a good AI and digital transformation advisor in Denmark actually does
A working definition of the role, written for Nordic enterprise leaders trying to tell signal from noise in the AI advisory market.
- № 02 Past pilot purgatory: why Nordic enterprise AI stalls, and how to break through
The pattern that traps most Nordic enterprises in their first wave of AI pilots — and the operating-model changes that distinguish the companies that escape it.
- № 03 The EU AI Act, read as architecture
A working engineer's view of the EU AI Act — not as a compliance burden, but as a set of architectural constraints that, taken seriously, produce better AI products.
- № 04 What a foundational platform for AI actually contains
An opinionated list of the capabilities a Nordic enterprise platform team needs to own to make AI work shippable — and the ones it should rent.
- № 05 NPS-driven engineering: building consumer digital products people love
An engineering leader's account of organising a 100+ enterprise technology organisation around customer love as a primary KPI — what worked, what almost worked, and what it has to do with AI.
