Digital & AI Transformation · Thought Leader & Advisor
Digital & AI transformation, built to ship.
Thought leader and advisor on digital and AI transformation. I help global enterprises turn AI ambition into shipped products, modern platforms, and high-performing organisations — with a focus on responsible AI at consumer scale. Twenty years across the US, Denmark, and China. Currently Head of Foundational Platforms at Pandora; previously Senior Director at the LEGO Group.
Denmark · US · Mainland China
Career highlights — the LEGO Group
What I do
From digital transformation to AI transformation.
Twenty years of international experience across the US, Denmark, and China — working with global brands including LEGO, Pandora, SOLAR, HP, Siemens, Sony, Pepsi, Starbucks, Google, Hyatt, and Bentley. My focus today is on the next wave of transformation: Data and traditional/generative AI as a core capability inside Nordic and EU enterprises, embedded in platforms, products, and ways of working.
- AI & digital transformation strategy for boards and executive teams — turning AI ambition into a sequenced, defensible plan that comply to the EU AI Act and survive the first real failure.
- Enterprise platform modernisation — multi-tenant platforms for identity, consent, AI-driven content moderation, UGC engagement, and analytics that power consumer experiences at global scale.
- AI-powered consumer products — mobile and web experiences with AI-driven user interface, enriched by multi-modal content outputs, designed to continously bring innovative experiences to consumers.
- Transformational leadership — building high-performing, cross-cultural engineering and product organisations across Denmark, Romania, and partner ecosystems.
Recent writing
Essays.
- № 01 AI platform capabilities start with two journeys, not a stack diagram
Most AI platform pictures are layer cakes of products. I drew ours from two journeys instead: how an agent gets created, and how it gets consumed. Eight capabilities fell out of that, and the gaps that matter most are not the ones the market is selling.
- № 02 Five stages of scaling AI in the enterprise
Experimentation, selected use cases to pilot, a platform paved path, self-service adoption, and an AI-native operating model. Most enterprises are stuck between stage two and three, because that is where the unit of work changes from a use case to a road everyone else can drive on.
- № 03 A weekend with Omarchy - is the end of default software coming too soon?
One weekend with Omarchy Quattro and a coding agent turned a 13-year-old MacBook Air into a personally shaped operating system. The deeper story is economic: defaults existed because customization was expensive. Agents just collapsed that cost, and the consequences run from the desktop to enterprise IT.
- № 04 Is the agent runtime harness a key enterprise platform capability?
I spent some time with dsh, the agent harness DeepSeek open-sourced last week. Two design choices convinced me the harness layer is becoming a platform capability enterprises should own: an owned harness, a swappable model layer, and committed infrastructure underneath.
Speaking & press
Keynotes, panels, executive briefings.
Available for keynotes, panels, and closed-door enterprise briefings across the Nordics, EU, and Mainland China on AI transformation, platform modernisation, digital product strategy, and the leadership shifts required for global incumbents to ship AI products customers love.