Digital & AI Transformation Advisory
Digital & AI transformation, built to ship.
I help global enterprises turn AI and digital ambition into shipped products, modern platforms, and high-performing organisations. Twenty years across the US, Denmark, and China. Most recently Senior Director at the LEGO Group.
Denmark · US · Mainland China
What I do
From digital transformation to AI transformation.
Twenty years of international experience across the US, Denmark, and China — working with global brands including LEGO, SOLAR, HP, Siemens, Sony, Pepsi, Starbucks, Google, Hyatt, and Bentley. My focus today is on the next wave of transformation: Data and traditional/generative AI as a core capability inside Nordic and EU enterprises, embedded in platforms, products, and ways of working.
- AI & digital transformation strategy for boards and executive teams — turning AI ambition into a sequenced, defensible plan that comply to the EU AI Act and survive the first real failure.
- Enterprise platform modernisation — multi-tenant platforms for identity, consent, AI-driven content moderation, UGC engagement, and analytics that power consumer experiences at global scale.
- AI-powered consumer products — mobile and web experiences with AI-driven user interface, enriched by multi-modal content outputs, designed to continously bring innovative experiences to consumers.
- Transformational leadership — building high-performing, cross-cultural engineering and product organisations across Denmark, Romania, and partner ecosystems.
Recent writing
Essays.
- № 01 What a good AI and digital transformation advisor in Denmark actually does
A working definition of the role, written for Nordic enterprise leaders trying to tell signal from noise in the AI advisory market.
- № 02 Past pilot purgatory: why Nordic enterprise AI stalls, and how to break through
The pattern that traps most Nordic enterprises in their first wave of AI pilots — and the operating-model changes that distinguish the companies that escape it.
- № 03 The EU AI Act, read as architecture
A working engineer's view of the EU AI Act — not as a compliance burden, but as a set of architectural constraints that, taken seriously, produce better AI products.
- № 04 What a foundational platform for AI actually contains
An opinionated list of the capabilities a Nordic enterprise platform team needs to own to make AI work shippable — and the ones it should rent.
Speaking & press
Keynotes, panels, executive briefings.
Available for keynotes, panels, and closed-door enterprise briefings across the Nordics, EU, and Mainland China on AI transformation, platform modernisation, digital product strategy, and the leadership shifts required for global incumbents to ship AI products customers love.