Now
What I am focused on.
A snapshot of current focus, refreshed when the picture meaningfully changes.
Work
- Closing the chapter at the LEGO Group after almost a decade — handing over an enterprise technology organisation of 100+ across Denmark and Romania, and the mobile, web, and foundational platforms behind LEGO's consumer digital experiences.
- Preparing for the next chapter as a digital and AI transformation leader and advisor, working with Nordic, EU, and global enterprises.
- Writing the cornerstone essays on this site — the public version of arguments I have been making inside global brands for years.
Thinking about
- What the next wave of AI looks like inside companies whose are transforming from AI experiement to AI at scale.
- EU AI Act enforcement as it actually plays out in 2026, not the version on regulatory slides.
- How brands and companies can remind on the top result list in LLM-driven content ranking
- Cross-cultural digital leadership between the Nordics, the US, and China.
Reading
- Industry analyst reports on Nordic and EU enterprise AI adoption.
- Working through the EU AI Act delegated acts and EDPB guidance.
- Returning to Christensen on innovation in incumbents.
Not doing
- Generic AI-hype consulting.
- Anything that conflicts with my current executive responsibilities.